If you've been looking at farm management software and wondering whether it's worth the money, you're asking the right question.

But the subscription price on the website is only part of the answer.

Here's what the full picture looks like.

The subscription fee; what you're comparing

Most Australian livestock farmers weighing up their options will come across Mobble and AgriWebb. 

Mobble's pricing runs from around $30 to $340+ per month depending on the size of your operation. AgriWebb's fees start with a baseline charge and scale upward based on the number of livestock you run across a 12-month period — so the more stock you carry, the more you pay.

Both platforms offer tiered plans, which means the entry-level price can look reasonable until you start adding the features you need.

FARMap is straightforward: $40/month including GST on a rolling monthly basis, $38/month on a 6-month subscription (save 5%), or $36/month on an annual subscription (save 10%). One flat fee, unlimited users, no surprises.

The costs people forget to add up

The subscription line item is easy to compare. What's harder to see are the costs that don't appear on a pricing page.

Per-user fees. Some platforms charge per seat. On a family farm with a few people needing access, you, your partner, a jackaroo, your stock agent, that adds up fast. It often catches people off guard mid-subscription.

Tiered features. Many platforms put compliance reporting, advanced records, or audit-ready exports behind higher-tier plans. That entry-level price? It might not include the things you signed up for.

Onboarding and training time. Some platforms offer implementation and training packages at an additional cost. If you're paying someone to teach you software on top of the subscription, that's real money and on a family operation, it's also real time away from the farm.

Features you'll never use. Enterprise-grade platforms are built for large corporate operations. If you're running a family beef or sheep property, you may be paying for complexity that adds nothing to your day.

The cost of not having good records

This one's often overlooked. A failed LPA audit, an NLIS discrepancy, or a chemical withholding period you can't prove, these aren't just administrative headaches. They can affect your ability to sell, your compliance standing, and your reputation in the supply chain.

Good records pay for themselves. The question isn't whether you can afford software, it's whether you can afford the alternative.

What’s the right call?

The right tool depends on your operation. Larger corporate enterprises with complex reporting needs might find value in a platform built to that scale. But for the typical Australian livestock farmer, family-run, focused on compliance, wanting something the whole team can pick up without a training day; simplicity has real value.

FARMap was built specifically to be a cost-effective option for family-owned and operated farms. At $40/month all-in, with unlimited users and direct support from the FARMap team, there are no per-seat fees, no feature walls and no features you'll never touch. Just the records your farm needs, at a price that makes sense.