Designed by former beef and sheep farmer and now entrepreneur Sam Baulch, FARMap was launched in 2021 to fill a gap in the farm management app market.
Understanding the value of quality farming maps and the role they play in successful farm management; Sam saw an opportunity to design and develop his version; a simple, cost-effective option suited to family farming operations, notably in the livestock sector.
Further inspired by the rising role technology was playing in agriculture, FARMap quickly went into the development phase in early 2018.
"Quality assurance and accurate mapping is a problem for every farmer, so I wanted to put a cheaper option out there for family owned and operated farms”, Sam explained.
Simplicity and low cost are Sam’s main aims for the app, ensuring everyone is comfortable using FARMap.
It’s made for working farms of all sizes, easy to navigate and simple to use. Sam says he often hear stories of whole families using it — from the farm manager through to the older generation still on the tools.
What farmers tell Sam they value most is how well FARMap fits into their day — it’s practical, reliable, and helps get the job done.
Customers also share how much they appreciate the simplicity of the app plus the personal touch of having 1:1 support rather than through a large agency.
Sam believes FARMap has changed the way people manage their farms by simplifying the process of recording data and generating reports with all information in one easy-to-access place.
Continually making improvements to the app based on client feedback, ensures FARMap continues to help farmers get the best out of their farm management tools into the future.
Love it. It’s a really top app and Sam is a top bloke! Love measuring our paddocks. So easy! The app gets shared with the guys who work the farm so we know which paddocks the milkers go to, what paddocks are fertilised and irrigated! Yeah, we love it!
Lee Forsyth – Dairy Farmer, Gippsland
Sam Baulch’s farming career began in the mid-70s when he took over the family commercial beef and sheep operation near Hawkesdale, Victoria.
Successfully running the farm until 2004, Sam’s passion for property mapping saw Sam launch his other agribusiness, Australian Mapping in 2009.
Building strong networks across ag communities around Australia and understanding those challenges farmers face every day, Sam took the next step when he successfully launched FARMap in 2021.
You can find Sam regularly travelling the country with both his Australian Mapping and FARMap businesses; on clients' properties with his drone, attending Ag Field Days, catching up with farmers, and swapping stories of life on the land.
Now based on the Southwest Coast of Victoria with his wife Lyn, Sam says he is proud to have created a very handy and useful tool for the smaller farming operations and supporting technology newcomers with FARMAp at a fraction of the cost of what else is available on the market today.
